PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you have viewed, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies”: are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files”: track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels”: are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect, generally, to fulfill any orders placed through the Site (including, but not limited to, processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate directly with you;
Perform internal research on understanding our consumers;
Screen our orders for potential risk or fraud; and
When, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use this information for research and development purposes on marketing and advertising efforts.
SHARING YOUR PERSONAL INFORMATION
We share the user’s Personal Information with third parties, including, but not limited to the ones mentioned below, to help us use your Personal Information, as described above.
We use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You are able to opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use the user’s Personal Information to provide them with targeted advertisements or marketing communications we believe may be of interest to them. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Direct e-mail to email@example.com communicating your preferences.
Please note after you opt out of any service, there may be a small window of time you still receive communications as the opt-out request is fully processed.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note, we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
THE USER’S RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including, but limited to, Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records until you ask us to delete this information.
By using our Site, the user agrees to allow third parties to process their IP address, in order to determine their location for the purpose of currency conversion. The user also agrees, to have that currency stored in a session cookie in their browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the preferred currency to remain selected and consistent when browsing our Site so that the prices can convert to the user’s local currency.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org or by mail using the details provided below:
My Tree Planet
[Re: Executive Director]
120 Adelaide St W, #2500,
Toronto ON M5H 1T1 Canada